Platform
The operational system for partner programs
Business Through Partners is the platform companies use to find, recruit, onboard, enable, manage, compensate, and analyze partners. Organized around six capability groups that cover the full partner lifecycle.
Find and Recruit
Find the right partners through the network before you try to manage them.
- Company and partner profiles
- Network discovery across the two-sided directory
- Partner Opportunities published invitations
- Applications and candidate management
Onboard and Enable
Move accepted partners through structured onboarding and give them what they need to succeed.
- Structured onboarding steps
- Agreements and required information
- Resources and training materials
- Assessments and certifications
Generate and Manage Business
Track partner-sourced pipeline and coordinate shared work in one place.
- Lead registration
- Opportunity tracking
- Partner-sourced pipeline visibility
- Shared work and task coordination
Compensate
Define commission structures and give partners visibility into their earnings.
- Commission plans and structures
- Calculation and approval workflows
- Partner visibility into commission status
Measure and Improve
Understand program performance and partner engagement.
- Program performance dashboards
- Partner engagement tracking
- Pipeline and revenue reporting
- Growth AI and Opportunity Signals at a high level
Partner Workspace
One place for partners to manage everything across participating companies.
- Programs, resources, and applications
- Opportunities and messages
- Commissions across multiple companies
- One workspace for the whole partner experience
Every capability above is available today. Configured implementation and additional development are available separately through Crafted Tools for organizations with specialized requirements.
See it in action
Walk through the experience from a company or partner perspective, or request a guided demo.